Founder and Managing Director
With a 17-year corporate career behind him, Russell is well positioned to provide high-level, lead-generating B2B communications. Russell studied accounting, finance, and management through Level IV of the Certified Management Accountants (CMA) of Ontario during his corporate career. He has been involved in internet marketing since 2004 adding his copywriting credentials in 2007 through American Writers and Artists (AWAI).
Russell launched Richer Communications in 2007 and has completed hundreds of copywriting projects for satisfied clients in several countries. He believes in a collaborative approach for improved results. He believes the client will always know their clients, prospects, leads, and industry better than he. He sees his role as extracting the client’s knowledge and communicating it in a compelling manner, of taking their technical know-how and breaking it down into communicable, response-driven B2B copy.
Due to his extensive business experience, Russ specializes in B2B copywriting. His mission is to assist companies to leverage their on- and offline intellectual assets towards generating increased business.
You can reach Russell at firstname.lastname@example.org